Thakoon Panichgul

In 2017, Panichgul decided to take a step back and think about the fashion landscape. He realized that elevated design is not a luxury; it belongs in every woman's wardrobe. In September 2019, Panichgul launched a direct-to-consumer line on THAKOON.com focused on thoughtful designs and beautiful materials at accessible prices.

Panichgul attended Bellevue West High School (Nebraska) and as a DECA member, attending the international DECA conference in 1993 in Orlando, Florida. After graduating from Boston University in 1997 with a business degree, he moved to New York City. As a fashion writer, Panichgul developed an interest in designing, and he eventually pursued formal studies at Parsons School of Design from 2001 to 2003. In September 2004, Panichgul produced his first ready to wear collection and became recognized by fashion press, editors and stylists, and celebrities like Rachel Bilson, Demi Moore, Michelle Obama, and Sarah Jessica Parker. In 2007 he produced a fashion line for The Gap after being singled out by Anna Wintour of Vogue Magazine, as chronicled in the 2009 American documentary film, The September Issue. His designs have been described as "timelessly feminine" and "as romantic and sensual as they are modern and innovative." His clothing has been worn by U.S. first lady Michelle Obama, who wore a floral dress by Panichgul on the evening her husband, Barack Obama, accepted the 2008 Democratic nomination for president. He produced a well-received limited-edition clothing line at Target in early 2009.