Suhel Seth

This followed beverage maker Coca-Cola’s public release that its long-standing association with Seth and his company, Counselage, stands dissolved. “He is not a consultant for the board or company presently”, the statement said, adding that it took this step in the wake of ongoing allegations against Suhel in the #MeToo movement.

In 2018, Seth was accused of sexual harassment by over 20 women that included model Diandra Soares, filmmaker Natashja Rathore, and writer Ira Trivedi, in a social media backlash referred to as India's Me Too movement. This led to Tata Sons, the holding company of the Tata Group, terminating Seth as its brand consultant.

Post Coca-Cola, Adani Group too reportedly terminated Suhel's contract as branding consultant. The group stated the contract that had ended in September 2018 shall not be renewed. “Mr Suhel Seth was consulted for a short-term project which expired in September 2018. He is no longer associated with the Adani Group.”, it said on Twitter. Two other Indian conglomerates, Mahindra Group and JSW Group, followed suit claiming not to be associated with Seth on any project.

Suhel Seth is a member of the Global Advisory Board of British Airways and the first Indian to be so. In 2015, he was honoured by the non-profit organisation Giving Back Foundation (GBF) along with Hollywood actress Phylicia Rashad, for his active contribution in ushering social change in India.

In 2014, during a panel discussion on sports conducted as part of the Times Literature Festival in Mumbai, Seth failed to recognise Viren Rasquinha, the former captain of India's national field hockey team, and questioned the latter's involvement in the event. Seth was subsequently forced to apologise after a public outcry.

Seth has four books to his credit. His first book, In Your Face, is a compilation of interviews and columns by him published in different national dailies and magazines. He has co-authored the book Kalighat to Calcutta, with Khushwant Singh and R. K. Laxman. His last individually authored book Get To The Top, published in 2011, acts as a perfect guide for the aspirational Indian. It tells readers how to get ahead in life by connecting with the rich and the famous. He has also co-authored The Target with Shantanu Guha Ray. It talks about the downfall of business tycoon Jignesh Shah's global empire.

In 2011, tobacco major ITC filed two separate suits against Suhel, claiming his tweets and newspaper articles against its chairman, YC Deveshawar, as defamatory. ITC officials alleged that Seth had been making such comments since 2007, when the company terminated its contract with his firm, Equus. Suhel responded through a tweet claiming that his account was constantly hacked into and that he was taking steps.

Suhel is a social worker and supports many non-profit organisations through his company, Counselage as well as in his personal capacity. He is the Chairman of Ila Trust, a Delhi-based NGO that provides free health check-ups and medicines to the needy. He also sits on the board of the Max Foundation that works to provide access to cancer treatment for people across the globe. Seth is a prominent individual donor at the Partition Museum established in Amritsar in 2007. He made a donation of 50 lakhs towards a gallery in the museum which is dedicated to his parents. He has a seat on the advisory board of the Indian Head Injury Foundation (IHIF). The foundation works towards building brain trauma care systems in India.

In 1996, Seth and his brother founded the advertising agency Equus. He also founded Quadra Advisory with Shunu Sen in 1999. He started Counselage India, a consultancy firm in 2002, of which he is still a managing partner. Seth was inducted to the global Advisory Board of the San Francisco-based blogging platform LiveJournal Inc. in 2008. After working with the Tata Group during the management crisis to reconstruct their brand image in 2016, Seth was hired by the Adani Group as a brand consultant in 2018. Seth is an established speaker on social and commercial trends for the Indian consumer base at business, advertising, and marketing events including several Indian Institute of Management (IIM) colleges. He is a regular columnist for the Financial Times, Hindustan Times, The Telegraph, and the Indian Express.

Suhel Seth (born May 1963 in Calcutta, West Bengal, India) is a founder and managing partner of the consultancy firm Counselage India. Seth is also a columnist, actor, keynote speaker, and a TV Pundit. In 2018, Seth was accused of sexual harassment by over 20 women that included model Diandra Soares,[46] filmmaker Natashja Rathore, and writer Ira Trivedi, in a social media backlash referred to as India's Me Too movement. This led to Tata Sons, the holding company of the Tata Group, terminating Seth as its brand consultant. [47][48][49] He currently serves as the Chairman, Marketing Committees of Confederation of Indian Industry (CII) and Federation of Indian Chambers of Commerce & Industry (FICCI). He is also on the Experts Committee of Indian Railway Board.