Simon Sinek

In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for "customized Simon Sinek leadership training" to take place between April 26 and May 15 2018.

In 2018, Michael Schein criticised Sinek, charging: "You will hardly ever hear him give the other side of the story or cite a scientific finding that doesn't support his argument." As an example Schein cited a highly viewed video of a 2016 interview in which Sinek used a "thin" argument to explain "why millennials are such disappointments in the workplace". Nevertheless, Schein concluded that Sinek provides a model for how to "build a feverishly dedicated following" through self-promotion.

Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times.

Sinek was born in Wimbledon, London, United Kingdom and as a child lived in Johannesburg, South Africa, London, and Hong Kong before settling in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991. He studied law at London's City University, but left law school to go into advertising. He received a BA in cultural anthropology from Brandeis University.

Simon Oliver Sinek (born October 9, 1973) is a British-born American author and motivational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).