Shirin Guild

The Shirin Guild label was launched in 1991 by Shirin and her husband, the interior decorator Robin Guild. It is an independent company which produces three collections of womenswear a year. Most garments were manufactured entirely in Britain and the label found acclaim worldwide.

The globalization of fashion started in the 1970s, and with it saw the first emergence of fashion designers that were not of European-origins selling in Western markets. Other leading fashion designers of her generation with non-European origins include Hanae Mori, Issey Miyake, Yohji Yamamoto, Hussein Chalayan, Rifat Ozbek, Azzedine Alaia, Vivienne Tam, Eskandar, among others.

Shirin Guild (Persian: شیرین گیلد; née Shirin Zafar; born 1946) is an Iranian-born British fashion designer. Her fashion label was established in London, in 1991. Her clothing design is minimalist and she has reworked Iranian clothing traditions through a "reductionist aesthetic". Her design work has been described as "trans-cultural".

Shirin Guild was born in 1946 and grew up in Iran. Prior to the 1979 revolution, she moved to Los Angeles where she remained during the early 1980s. Her early interest with fashion came from layering with Iranian tribal apparel. Comme des Garcons and other Japanese designers of the 1970s and 1980s had an early career impact, which inspired her to start designing.