Rupert Guinness, 2nd Earl of Iveagh

He retired from Guinness in 1962 in favour of his grandson, Lord Elveden and was elected FRS in March 1964 at ninety for his services to science and agriculture. Lord Iveagh died in his sleep at his house in Woking, Surrey, 14 September 1967.

For several years the Forestry Commission had coveted parts of Elveden Estate for extending Thetford Forest, but Lord Iveagh's success with farming brought a settlement in his favour in 1952.

It was during Rupert's management that the Guinness World Records started. The brewery was always on the look-out for good promotional ideas to bring the Guinness name to the public's attention. One of these ideas came about when Sir Hugh Beaver, then the managing director, went on a shooting party in 1951. He became involved in an argument about which was the fastest game bird in Europe, the golden plover or the grouse, and he realised that a book, published by Guinness, that supplied answers to this sort of question might prove popular. Sir Hugh's idea became reality when the McWhirter twins, Norris and Ross, who had been running a fact-finding agency in London, were commissioned to compile what became the Guinness Book of Records. The first edition was published in 1955 and went to the top of the British best-seller lists by Christmas that same year. Since then Guinness World Records has become a household name and the book has sold more than 80 million copies in 77 different countries and 38 different languages. It has also prompted successful television shows around the world, and the launch of the guinnessworldrecords.com website in the year 2000.

His only son, Arthur Onslow Edward Guinness, Viscount Elveden, was killed in action in Belgium in 1945, being an unlucky victim of a V-2 rocket strike.

He donated generous sums to Dublin hospitals and in 1939 presented to the Government his Dublin residence, Iveagh House (80 St Stephen's Green), now the Department of Foreign Affairs, and gave the gardens to UCD.

Lord Iveagh realised the land had to be made more profitable and manure would be needed and therefore, in 1932 he started to buy in dairy cattle, keeping only those that passed the TB Test. In 1927 there were 120 cows, by 1962 there were 715 plus 816 young stock. Lord and Lady Iveagh took a keen interest in their Dairy Herds and prepared a 'family tree', which was regularly up dated, for every animal in their possession.

In 1927 several of the most able students came from the Chadacre Agricultural Institute, to assist in the transformation of the Elveden Estate and help him with his revolutionary ideas. The brightest was a 21-year-old Victor Harrison, who arrived in 1933. Chadacre finally closed in 1989, but the Trust continues to this day, chaired by the present Lord Iveagh. Its income is used to support agricultural research work.

He was President of Thames Rowing Club from 1911 until his death and was also the first President of the Remenham Club, from 1914 until 1938.

In June 1902 he was on board German torpedo boat S. 42 when it sank off Cuxhaven, after it was accidentally run over by the steam ship SS Frisby. Guinness had been granted passage in the torpedo boat from Heligoland to Cuxhaven, returning from the Dover to Heligoland yacht race, and survived unharmed, though the captain and several German crew members drowned.

Guinness was educated at Eton College and Trinity College, Cambridge. He was a lieutenant in the 1st London Volunteer battalion, and in March 1900 volunteered for active service in South Africa during the Second Boer War, where he served with the Irish Hospital Corps. He won a seat as a Unionist MP 1908–1910 for the East End constituency of Haggerston (previously held by the Liberals) in a 1908 by-election. He lost the seat in 1910, and from 1912 to 1927 was MP for Southend. He served as a captain in the Royal Naval Volunteer Reserve and was the first commanding officer of HMS President (London Division RNVR), from 1903 until 1920. In 1927 he succeeded his father as Earl of Iveagh and chairman of the family brewing business in Dublin and for thirty-five years directed its consolidation at home and its expansion abroad with the establishment of breweries in London, Nigeria and Malaya.

Helped by coaching from East, he became a successful sculler, joined Leander Club and won the Diamond Challenge Sculls at Henley in 1895 and 1896, as well as the Wingfield Sculls, for the Amateur Sculling Championship of the Thames and Great Britain, in 1896. The sculling boat in which he did so now hangs in the River & Rowing Museum in Henley-on-Thames.

Rupert Guinness began rowing at Eton; he won the School Sculls 1892 and was part of the Eton eight which won the Ladies' Challenge Plate at Henley Royal Regatta in 1893. At Cambridge, he joined Third Trinity Boat Club but, according to Vanity Fair's pen picture of him, "had the bad luck to develop a weakness of heart, which kept him from his place in the Cambridge eight."

While an undergraduate, he joined Thames Rowing Club to have a London base to train with Bill East, the 1891 English professional sculling champion.

Rupert Edward Cecil Lee Guinness, 2nd Earl of Iveagh, KG, CB, CMG, VD, ADC, FRS, DL (29 March 1874 – 14 September 1967) was an Anglo-Irish businessman, politician, oarsman and philanthropist. Born in London, he was the eldest son of Edward Guinness, 1st Earl of Iveagh. He served as the twentieth Chancellor of the University of Dublin from 1927 to 1963, succeeding his father who was Chancellor between 1908 and 1927.