Rich Piana

He had a cameo appearance as The Incredible Hulk in an episode of the television series Scrubs, and played an oiled-up muscle man named Marcus in an episode of "Malcolm in the Middle" (without any spoken lines). He was one of the main focuses of the 2017 bodybuilding documentary Generation Iron 2.

At 1:30 p.m. on August 7, 2017, Piana collapsed while receiving a haircut from Jansen at his home. He was standing at the time and hit his head when he collapsed. Jansen called the 911 emergency operator, and followed their instructions to try to perform cardiopulmonary resuscitation until paramedics arrived about 10 minutes into her call. The paramedics confirmed that his heart was not beating properly. His heartbeat was eventually restored, but only after so much time had passed that brain damage had set in from lack of oxygen. After the discovery of crushed white powder along with a straw and a credit card on the table in his home, paramedics administered Narcan, a medication used to counteract a possible opiate overdose. There was later speculation about possible recreational drug use, foul play, or other unknown factors involved in his death. However, Jansen denied that cocaine, heroin, or other drugs were involved – saying he had sometimes snorted a high-caffeine pre-workout supplement and that he did not use recreational drugs. Twenty bottles of testosterone were reportedly found in his home.

After spending two weeks in an induced coma to try and reduce swelling to the brain, Piana died on August 25, 2017, at the age of 46. An autopsy revealed "significant heart disease" and that his heart and liver weighed over twice the average amount for an adult male. Jansen said Piana was well aware that his organs were enlarged, and that this was a known side effect of the steroids and hormones he had been taking, but said he was not aware that this put him at risk for a sudden cardiac arrest.

In another video in 2016, he backed up his decision but advised viewers not to use the drugs, stating, "If you have the choice to do steroids or stay natural, stay natural. There's no reason to do steroids. You're only hurting your body and hurting yourself." He then said that professional bodybuilders have no such choice, since they cannot win at that level without using the drugs. He said, "I was competing on stage and I was getting to the point where I was going to keep getting blown off the stage if I didn't do them. So I took that step and that's the road I chose, and here I am."

Piana was married twice. His first marriage ended in divorce after he had an affair. He then had a longstanding on-again, off-again relationship with fitness model Chanel Jansen. He then married Icelandic bodybuilder Sara Heimisdóttir in 2015. They separated in 2016 and he later accused her of using him to qualify for U.S. residence and stealing money from him. His second marriage was annulled as having occurred under false pretenses, and he resumed his relationship with Jansen, who was his partner at the time of his death.

In a 2014 YouTube video, he said that he had used anabolic steroids over the course of 25 years – since he was 18 years old – and specifically stated that everyone should be aware that using steroids will do damage to their body, but also said that he was willing to take the chance. He said he had experienced some side effects, such as hair loss, gynecomastia (enlarged breasts, which he had treated with medication), and signs of liver toxicity, but said he had not had acne or major problems thus far. However, he said: "I am totally 100% aware that damage is being done to my body by the choices I am making", that "I know for a fact that doing what I am doing is going to cause damage", but also said: "I have made a choice and I am willing to deal with that – I am willing to take those chances".

Piana won the IFBB Mr. Teen California competition in 1989 at age 18, and in 1998 he was named IFBB Mr. California. He continued to compete on and off for about 25 years, winning NPC competitions in the 2003 Los Angeles Super-Heavyweight division, 2009 Sacramento Super-Heavyweight division, and the 2009 Border States Classic Super-Heavyweight division and overall championship. He was featured on the cover of the November 1998 issue of Ironman magazine and the Summer 2015 issue of Muscle Sport magazine.

Richard Eugene Piana (September 26, 1970 – August 25, 2017) was an American bodybuilder and businessman. He won the National Physique Committee (NPC) Mr. Teen California title in 1989, NPC Mr. California in 1998 and National Physique Committee (NPC) competitions in 2003 and 2009. He had his own nutrition product line called Rich Piana: 5% Nutrition. He publicly admitted that he had been using anabolic steroids and synthetic human growth hormone as part of his bodybuilding regimen during his career, starting when he was 18 years old. He had said he was aware that the steroids would do damage to his body, but had also said steroid use was a necessary part of competing at the highest levels of bodybuilding and that it was a risk he was willing to take.

Piana was born in Glendale, California, on September 26, 1970. His ancestry was Armenian (through his mother) and Italian (through his father). Raised in Sacramento, California, his enthrallment with bodybuilding began when he was six. He would go to the gym to watch his mother train for her bodybuilding contests. Alongside her, Piana was also heavily influenced by Bill Cambra, an "old-school" bodybuilder. At age 11, Piana began weightlifting. Four years later, he started competing in bodybuilding contests. For his senior year in high school, he lived with his father in La Crescenta, California. By the age of 18, Piana already had several titles under his belt, including IFBB Mr. Teen California in 1989, and had started on a common steroid cycle practice known as "test and deca" that combines testosterone (an anabolic steroid that is the primary male sex hormone) and Deca-Durabolin (known generically as Nandrolone).