Mila Zeiger

After the death of David Zeiger in 1981, the fashion market quickly experienced a transformation in Brazil, and Pullsport suffered setbacks within the model that had initially assured its commercial success. Mila Zeiger—married by this time to the oncologist, David Erlich—liquidated the business in 1988. In the same decade, Mila was infected with hepatitis C during a blood transfusion. The disease progressed, almost taking her life in her early 80's. With the advent of a new medicine, Mila was cured, but she died at age 86 after a fall that resulted in a broken bone and pneumonia. Her death occurred on the day of the scheduled launch of her biography written by author Marleine Cohen, “Mila Zeiger: Impressions of a Lifetime."

At the age of 20, Mila married the businessman David Zeiger, owner of Goomtex, a company that manufactured overcoats and raincoats. In the 1960s, Goomtex was integrated with Pullsport.

Mila Zeiger (born Emilja Liberman; 6 February 1929 – 13 September 2016), a businesswoman in fashion, contributed to the introduction of prêt-à-porter in Brazil. In the 1950s, she founded with her husband, David Zeiger, and her parents, David and Rachel Liberman, the women's sportswear company, Pullsport, where she developed collections based on European and North American design trends for three decades beginning in the 1950s.