Mariah Idrissi

In May 2016, Idrissi joined the first Istanbul Modest Fashion Week held in Turkey as a "modest influencer." In November 2016, Idrissi featured in contemporary modest fashion retailer, Aab's winter season collection.

An active humanitarian, Idrissi advocates for Syrian Women, endorsing Human Care Syria's 'Women's Hygiene and Sanitation' project. In 2016, Idrissi spoke at London's TEDxTeen conference held at the IndigoO2 at The O2 Arena. Her talk, 'Changing the Face of Fashion' is available on TEDx's official 'Tedx Innovations' site. As part of an NHS social action campaign to drive young donors to register and give blood, Idrissi joined other leading British black and Asian public figures including multiple gold-winning Olympian Nicola Adams MBE, Chuka Umunna MP, TV presenter and wheelchair basketball player Ade Adepitan MBE and MOBO's founder Kanya King MBE to launch 'Represent'.

Described by The BEAM Awards as "an influential role model and voice for many fashion conscious modest women in the UK as well as internationally," the organisation nominated Idrissi for the 2016 'Cultural Icon of the Year' award and later appointed her an ambassador of the ceremony. Idrissi uses her online social media accounts and speaking engagements communicating reactions to the H&M campaign, her work as an advocate, and how other brands are incorporating Muslim dress in mainstream fashion.

Idrissi was first scouted by former actress turned casting director, Coralie Rose at London's Westfield shopping centre, Shepherd's Bush. Rose's talent agency, 'Road Casting Kids' secured Idrissi's first casting, an appearance in H&M's 2015 sustainable fashion campaign, 'Close The Loop'. In the ad campaign, "Idrissi is pictured outside a fish and chip shop in East London wearing a pink coat, aviator sunglasses and a checked hijab" making her the first Muslim hijab-wearing model.

Mariah Idrissi (born 16 August 1992) is a British model, public speaker, and online personality. Idrissi initially gained recognition as the first Muslim hijab-wearing model when she appeared in multinational retailer, H&M's "Close the Loop" campaign in 2015; after which, Idrissi became a leading authority on "modest fashion" appearing on domestic and international news programmes on the subject. In 2016, Idrissi signed to Select modelling agency in 2016 and signed with Insanity Group Management in 2017.

Lalla Maria Derissy was born in London, England, on 16 August 1992, the daughter of Pakistani and Moroccan parents. Idrissi has two brothers, Moulay Ahmed Derissy and Sidi Yasin Derissy.