Jeffrey Cooney

In 2010, Cooney partnered with Sam Sokolow to create EUE/Sokolow Entertainment an independent production company. In 2017, the company produced the Genius TV series for National Geographic based on the Einstein biography Cooney had previously acquired the rights to. After the success of the first season, National Geographic announced that it would pick up the Genius series for a second season and that EUE/Sokolow would again be an executive producer for the show.

In 2001, Cooney directed the documentary The Game of Their Lives which documented an under served high school's involvement in the "Play it Smart" program. The film was produced for the National Football Foundation and won a prize for the best educational documentary at the Chicago Film Festival in 2004. Cooney also is credited with creating a pro-bono tourism commercial for Washington, D.C. that featured a bipartisan group of politicians singing a George and Ira Gershwin song in 2002. That same year, he was an executive producer for the movie Skins. While continuing to produce television commercials and working with athletes including Dale Earnhardt Jr and Shaquille O'Neal, Cooney developed an interest in Albert Einstein after reading the Walter Isaacson biography Einstein: His Life and Universe. He eventually acquired the rights to the book with the intention of creating a feature film.

Following his graduation from Holy Cross, Cooney formed the commercial production company LCL Productions with Ron Leyser, Danny Levinson and Bill Seiz in 1981. He directed his first commercial for the Mitsubishi Company and eventually directed commercials for New York Life, Procter & Gamble and others. After 4 years, he joined EUE/Screen Gems as a principal and director. In 1990, he formed Jeffrey Cooney Films where he directed commercials for clients including Kodak and General Mills. Since 2000, Cooney has served as the executive vice president of creative affairs for First Look Studios, Inc.

Cooney was the son of Cynthia Cooney, a design consultant, and George Cooney, the CEO of EUE/Screen Gems Ltd. He was raised in Bronxville, New York with his three siblings. At the age of 7, he began acting in television commercials, eventually appearing in an advertisement for Cream of Wheat. Cooney graduated from Bronxville High School, where he played quarterback for the school's football team. Following high school, he attended College of the Holy Cross, where he played wide receiver for the university's football team. Cooney graduated from Holy Cross in 1980 with a BA in English.