Jaideep Prabhu

Prabhu holds a Bachelor of Technology degree from the Indian Institute of Technology, Delhi and a PhD from the University of Southern California. He was Visiting Assistant Professor at the University of California from 1995 to 1996, then Assistant Professor and Fellow at the Centre for Economic Research, Tilburg University, from 1996 to 1999. He was Director of Studies at Fitzwilliam College and Clare College from 1999 to 2004 and University Lecturer, then University Senior Lecturer in Marketing at the then Judge Institute of Management, University of Cambridge from 2002 to 2004. He was Innovation Fellow of the Advanced Institute of Management (AIM) from 2007 to 2009. He was Professor of Marketing, Tanaka Business School, Imperial College London from 2004, becoming Director of Research 2007–2008. He has been a Fellow of Clare College since 2009. His research interest in marketing strategy is specifically related to innovation, organizational learning and competitive interaction. He teaches marketing strategy, marketing management, international marketing, brand management and high-technology marketing.

Jaideep Prabhu (born October 12, 1967 in Bangalore, Karnataka, India) is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the Director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.