Jackie Aina

In August 2019, Aina released an eyeshadow palette in collaboration with Anastasia Beverly Hills. On the included shades, Aina said, "the palette is for everyone but my priority was making sure I chose shades that would specifically work for dark and deep-dark complexions."

As a champion for diversity within the makeup industry, Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive. She has continuously pointed out the lack of darker shade ranges for foundations within lines. She told Bustle in 2018, "We all come from so many different backgrounds and we also come in different shades and varieties, and what may be something that I'd be willing to overlook may not be the case for someone else." In addition to foundation shades, Aina said that eye shadow, blush and lipstick colors aren't universal for skin tones.

A known champion for dark-skinned women and men, Aina expressed her opinion that a foundation product by cosmetics brand Too Faced did not feature enough shades, Too Faced announced a collaboration with her to expand the shade range of its Born This Way foundation. By June 2018, the shade range had been expanded from 24 to 35 shades. Nine of the eleven new shades were formulated by Aina, where several had sold out. She said that she listened to perspectives of her online followers and other influencers of color. Aina said that the collaboration wasn't a result of the effect that Fenty Beauty had on the cosmetic industry after it launched a foundation in 40 shades in 2017, and that she and Too Faced had not known about it. She also said that the brand had reached out to her in efforts to diversify their products long before she had such a large online following.

Aina told Bustle in 2018 that she would create a cosmetics line by 2019.

At the 49th NAACP Image Awards on January 15, 2018, Aina won the NAACP Image Award for "YouTuber of the Year". The NAACP introduced the award category in partnership with Google, in 2018.

In March 2017, Sigma Beauty released a set of five " Must Have" brushes created by Aina.

In December 2017, Aina announced that she would launch two rose gold powder highlighters, La Bronze and La Peach, with Artist Couture.

In July 2016, Aina teamed up with e.l.f. Cosmetics to create an eye shadow palette. Bustle reported that the palette "includes five jewel-tone and metallic shades with both shimmery and matte finishes" and described the colors as "nude-ish mauve, copper taupe, dark burgundy, glistening gold, [and] deep teal". This would be the first of Aina's collaborations to sell out within a short time frame.

Jackie Aina (born August 4, 1987) is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.