J C Sum

On 2 May 2020, Sum announced his retirement from the entertainment industry on his Facebook page. He revealed that he had spent the past year working with consulting clients and got certified as a management consultant and marketer.

Sum's new technology digital magic act, the "iFrame" was officially launched in Kuala Lumpur, Malaysia on 23 Mar 2016 to corporate clients, event planners and media. The original creation took three years to conceptualize and design, and one additional year to build and rehearse.

In 2016, Sum performed on Asia's newest and largest cruise liner, Royal Caribbean Cruise Liners', "Ovation of the Seas" as the resident headline entertainer from June to November 2016.

Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM) in marketing management and SSG-WSQ Certified Digital Strategist.

From 2009 to 2012, Sum, together with Magic Babe Ning appeared on several television shows around the world including: Channel 8's "Five Stars Carnival", "Asia Uncut", AXN EBuzz, Sony Style TV Magazine, The Amazing Race Asia 4, "Duel Mahakarya Magician" on RCTI, Indonesia TV, Le Plus Grand Cabaret du Monde in Paris, France (2011 & 2012), Itte-Q! and Italian TV, La Grande Magia.

Sum and Ning established Ultimate Magic, Singapore's first permanent illusion show from 2008 to 2009.

In 2007, Sum starred in Magic in Motion, a 24-part Street Magic series produced for Singapore Press Holdings' MediaBoxOffice (SPHMBO).

From 2007 to 2013, Sum performed with Magic Babe Ning many notable projects. On 18 August 2007, Sum successfully presented the largest single live illusion ever staged in South East Asia, "The Impossible Teleportation" Mega Illusion. He teleported himself in 5 seconds, from street level while surrounded by more than 9000 spectators and reappeared on the roof of a skyscraper, 50 floors above, within a ring of witnesses. The Mega Illusion was staged at Raffles Place, the heart of the business district in Singapore.

Sum was a Spirit of Enterprise Nominee 2007 which recognizes individuals/ business with exceptional entrepreneurial spirit. He is highly influenced by Jack Trout's & Al Ries' 'Positioning' marketing strategy which he adopts extensively in his businesses.

In 2006, Sum starred in Singapore's first street magic television series, as part of Jack Neo's popular Top Fun variety show for Channel 8, MediaCorp Studios. The series was created specifically for J C by MediaCorp Studios. The segments were subsequently compiled and released as a VCD/ DVD titled Street Illusions, distributed by TS Group in Singapore and Malaysia. The same year, he also appeared in 3 episodes of a variety television show performing street magic for the Shanghai Oriental Television Station, China.

Sum's first television break came in the 2004 President's Star Charity where he performed a series of illusions including his 'Crystal Striptease' illusion with former radio personality Jamie Yeo, a personalized card routine of S.R. Nathan, the 6th President of Singapore, and finally making a car appear along with Singapore sports Olympians. Together with a host of local celebrities, the show raised S$2.83 mil for various beneficiaries.

Sum first found his interest in magic at a very young age of 12 years and began performing professionally at the age of 16. In 1993, Sum joined the International Brotherhood of Magicians, Singapore Ring 115 and took part in the 1994 Close-up Competition where he took 2nd Place with an original Cups and balls routine. He subsequently won the 'Most Entertaining Magician' title at the 1996 IBM Ring 115 Close-up Magic Competition.

Sum performed his first show in 1993 for a children's party. In 1998, his "One-Man-Parade" was published in the March issue of The Linking Ring, the official publication of the International Brotherhood of Magicians. This collection of original magic effects earned him two coveted Linking Ring Awards the next year.

J C Sum (born Sum Jan-chung; 5 December 1976) is a Singaporean hybrid marketer, author, content creator, former illusionist and illusion designer.

Sum was born in Singapore in 5 December 1976. He studied at Victoria School and Victoria Junior College.