Erika Costell

In 2020 Costell started a record label named BIA Entertainment, a music label by women, for women. Source: In 2017, her single Jerika with Jake Paul was featured on the Billboard Hot 100 and the Canadian Hot 100.

In 2015 Costell became the first employee of Team 10 on the business side as Jake Paul's assistant. Costell began a YouTube channel in 2017 where she regularly various posts vlogs, reaction videos and Music videos. She became the Chief Operations Officer of what was formally Jake Paul's Team 10 following the departure of the company's former COO Nick Crompton. In 2018, Jake and her broke up and she left Team 10 to pursue her own independent career. She has recently signed with The Orchard for her music and a London agency for modeling.

Costell was born in Toledo, Ohio but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings. At the age of 16, Costell began modeling while attending high school at Bedford High School in Michigan. Costell was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, Costell attended Middle Tennessee State University. She almost graduated with a bachelor's degree in business administration but left right before her last semester in order to pursue modeling in Los Angeles.

Erika Michaelann Costell (born November 12, 1992) is an American YouTuber, model and singer/songwriter. She grew to fame through Jake Paul's Team 10.