DJ Vlad

In December 2016, Lyubovny interviewed Soulja Boy, who explained events surrounding a home invasion and shooting in 2008. The interview went viral, with many questioning the validity of Soulja Boy's claims. Numerous people recreated Soulja Boy's interview online, including rapper Joe Budden, and comedians Mike Epps and DC Young Fly, in what was dubbed the "Soulja Boy Challenge".

Lyubovny majored in computer science at the University of California, Berkeley, and claims to have worked for Intel, Sun Microsystems and AutoDesk while attending. He was able to get a six-figure job out of college due to the dot-com bubble during the turn of the millennium. Lyubovny was initially making hip hop beats, but later quit when he realized he would not be successful at it. He began DJing after experimenting with a friend's equipment. In a 2010 interview with Parlé Magazine, he stated: "I kinda reached this point where I was like 'I really wanna do music. Let me try and concentrate and do music as well'." He also directed on the American Gangster television series, as well as the documentary film Ghostride the Whip.

In August 2008, Lyubovny was assaulted by rapper Rick Ross' entourage after he covered a story on the rapper's former career as a corrections officer. Lyubovny filed a $4 million lawsuit. On April 15, 2010, a New York Federal Jury awarded Lyubovny $300,000 in his civil suit, finding Ross liable for setting Lyubovny up for the attack at the 2008 Ozone Awards in Houston, Texas.

In April 2009, the Star & Buc Wild show joined the VladTV family to do a daily feature. In May 2010, Lyubovny appeared on Adult Swim's cartoon The Boondocks.

Lyubovny later launched VladTV.com and initially uploaded mp3 files of DJ mixtapes. He moved to New York City and released the Rap Phenomenon mixtape series. He was also making hip hop DVDs, but was financially struggling as DVD sales began to decline. In 2008, Lyubovny turned his attention towards YouTube, which had recently launched its Partner Program which allows content creators to earn money. Lyubovny then decided to drop all other endeavours and focus on YouTube full-time.

Lyubovny was born in Kiev, Ukraine (then part of the Soviet Union) to a Russian Jewish family and moved to the United States at the age of five, first living in Massachusetts before settling in San Mateo, California. Lyubovny was interested in hip hop in his youth, and states that he fell in love with it when N.W.A released their debut album, Straight Outta Compton, in 1988.

Vladislav Lyubovny (Russian: Владислав Любовный ; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, director and former DJ. He is the CEO of video and news website VladTV.com. His YouTube channel, djvlad, features his interviews of multiple music artists and entertainers and currently has over four million subscribers. He has also produced and directed films.