Diego Della Valle

Even during his younger days, Diego was business savvy: Diego used the power of celebrity to popularise his product, such an example was to have once persuaded his friend Luca di Montezemolo, who was a protégé of the then Fiat boss Gianni Agnelli, to present Agnelli with a pair of Tod's driving moccasins – the lawyer got Agnelli to wear Tod's shoes when attending Juventus football matches, which were widely televised; this product placement prompted a spike in sales.

In 2013, he announced that he will take the restoration of the Colosseum, of Rome – by the costs of more than €30 mi.

Diego bought the Tuscan football club ACF Fiorentina in 2002 owning it since that year, and owns the fashion brand Maison Schiaparelli which he is reviving. He sold ACF Fiorentina to Rocco Commisso at the end of the 2018/2019 season.

In his younger days, Diego studied Law in the University of Bologna having got that academic degree in 1975, conciliating since 2000 the career and the marketing of the family's shoemaking business.

Diego Della Valle (born 30 December 1953) is the chairman of the Italian leather goods company Tod's.

Diego Della Valle is the elder son of Dorino Della Valle and grandson of Filippo Della Valle. Filippo started his shoemaking business in the 1920s, which Diego expanded into the now famous Tod's brand.