Bruce Judson

After working starting in telehealth in 2017, Judson returned to the media business in 2019, joining BritePool, Inc. as Vice President of Communications..

As of December 2015, Judson was a Senior Adviser to Tern Plc.

Judson's book, It Could Happen Here, was published in 2009 by HarperCollins. The book argued that growing and extreme economic inequality in the United States was a societal danger. Judson worked with historical and social science research to construct a model which indicated that highly unequal societies are characterized by political polarization, anger, lack of trust, political paralysis, a collapsing middle class and potentially political instability. The book appeared two years before Occupy Wall Street led economic inequality to be considered a mainstream political issue, and at the time the significance of growing economic inequality was often disregarded or seen as unlikely to continue.

In 2004, HarperBusiness published Judson's book, Go it Alone! which argued that the combination of software-as-a-service, automation, and outsourcing, enabled by the Internet would fundamentally alter the nature of entrepreneurship and small business success. In the book, Judson also asserted that as a result of automated leverage created by the Internet, small groups of people or individuals, working on their own, would be able to build high revenue businesses. The book was recognized by Library Journal as one of the best business books published in the year of its release, while Judson's ideas on the future of entrepreneurship was the subject of interviews in The Wall Street Journal and Entrepreneur magazine. Judson partnered with HarperBusiness to test the value of making the full text of Go It Alone! available free online, with advertising support. This first-of-its-kind effort in book publishing was featured in a US News and World Report cover story. In 2012, Entrepreneur magazine dedicated a feature story to the book, and its continuing popularity, at a time when the "half-life of business books" is short, while the website LifeHack recommended the book, twelve years after its initial publication, in a May 2016 article.

In 1999, Scribner published, HyperWars which Judson co-authored. The book asserted that significant changes in corporate strategies would be required for success in the coming Internet era.

Judson left Time Inc. in 1997. He became a Faculty Fellow at the Yale School of Management, and by 2007 was a Senior Faculty Fellow. Yale School of Management announced that he would run a management "clinic," offering free consulting to small businesses. He taught on the Yale Publishing Course and as the first entrepreneur-in-residence at the Yale Entrepreneurial Institute.

In 1996, Judson's first book NetMarketing was published. He was named by Advertising Age as one of the nation's "Cybermarketing Leaders." Judson's activities at Time Inc. New Media are described in Michael Wolff’s book, Burn Rate.

Judson started his career as a consultant and founding member of the New York office of the Boston Consulting Group. In 1989, the Time Inc. Magazine Company appointed him as its first corporate Director of Marketing. After the merger of Time Inc. and Warner Communications led to the creation of Time Warner Inc., Judson's corporate marketing department served as the focal point for Time Warner's initiative to provide advertisers with advertising programs.

Judson attended Dartmouth College and received a bachelor's degree in Policy Studies in 1980. In 1984, he received a Juris Doctor from the Yale Law School and an MBA from the Yale School of Management. At the Yale Law School, he was the co-founder and Editor-in-Chief of the Yale Journal on Regulation and was a Senior Editor of the Yale Law Journal in 1984.

Bruce Judson (born 1958 in New York City) is an American author, media innovator, and public policy analyst.