Beth Comstock

September 18, 2018, Comstock authored her first book "Imagine It Forward: Courage, Creativity and the Power of Change".

September 2018, Comstock named among PRWeek's "Top 20 Most Influential Communicators".

On 29 October 2016, Comstock was listed by UK-based company Richtopia at number 8 in the list of 100 Most Influential Chief Marketing Officers.

Forbes named Comstock one of "The World's 100 Most Powerful Women" in 2015 and 2016.

Since 2008, Comstock served as GE's chief marketing and commercial officer. In October 2017, she announced that would be stepping down from her position by the end of the year. From 2006, she was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company's digital efforts including Peacock Equity, acquiring iVillage.com and oversaw the founding of Hulu. In 2003 she was named GE's first chief marketing officer in more than 20 years and created ecomagination as an initiative to drive positive environmental impact from GE and its customers. Previously, she held roles at GE, NBC, CBS and Turner Broadcasting.

Comstock graduated from The College of William and Mary in 1982 with a Bachelor of Science in Biology. She began her career doing local television production in Virginia.

Elizabeth "Beth" Comstock (born August 30, 1960) is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.