Trivikram Srinivas

A certain section people have criticised Trivikram Srinivas for copying scenes and plotlines(without crediting) from various foriegn language as well as Indian movies. On, 23rd April 2020, With a common hastag #trivikramization (mockingly referring to copying), lot of people have tweeted threads of such scenes in his movies comparing them with the corresponding 'original' scenes in older movies which they found to be uncanny similar. These revelations have appalled quite a few people.

Trivikram provided the dialogues and screenplay for the film, Theenmaar, starring Pawan Kalyan and Trisha Krishnan in a remake of Love Aaj Kal released in March 2011. He then directed Julayi starring Allu Arjun and Illeana the film became a box-office hit. Next, he directed Attarintiki Daredi starring Pawan Kalyan and Samantha. It was released to high expectations and created an all time Telugu movie records. Despite being troubled with piracy version, which has up to 90 minutes of the movie and went online a few days before the official release of the movie, the film became an Industry hit, shattering all the previous box office records and collected a share of 100 crores". He then directed S/O Satyamurthy starring Allu Arjun and Samantha. The film was released on 9 April 2015 to a general positive response. It grossed ₹905 million and netted a total of ₹519 million at the global box office during its full run. His A Aa starring Nithin and Samantha became a runaway hit as well. 2018 was a mixed bag for Trivikram, as his Agnyaathavaasi starring Pawan Kalyan, Keerthy Suresh, and Anu Emmanuel was declared a box office disaster, while his Aravinda Sametha Veera Raghava starring NTR Jr. and Pooja Hegde became a blockbuster, collecting more than ₹ 90 crores distributor share worldwide. His next Ala Vaikunthapurramloo starring Allu Arjun and Pooja Hegde becomes a mega blockbuster, collecting more than ₹ 100 crores distributor share worldwide.

Trivikram's next directorial Jalsa became the most anticipated film of the year 2008, with a release of 325 prints in 1000 theatres. The film's audio rights were sold to Aditya Music for ₹ 9 million, the highest for a Telugu film ever in recent times. Jalsa became a major hit at box office by grossing ₹ 720 million (US$10 million) in 50 days. Jalsa was followed by Khaleja released on 7 October 2010, for which Trivikram directed Mahesh Babu in two Thums Up soft drink commercials to assist in promoting the film. Mahesh Khaleja was his next flick with an average verdict Khaleja collected ₹ 150 million (US$2.1 million) at global box office.

Trivikram received critical acclaim with his directorial debut with the film Nuvve Nuvve, a movie dealing in depth with family sentiments along with high doses of comedy. This was followed by the critically acclaimed film Athadu, rated highly for its technical standards. Athadu collected a distributor's share of ₹ 220 million (US$3.1 million) in its total run, thus becoming the 2005 box office hit in Tollywood. Its satellite rights were sold for ₹ 45 million (US$630,000). Following upon its initial recognition, the film was dubbed into Tamil, Malayalam, and Hindi, as well as being dubbed into Polish for a release in Poland as a Poszukiwany, becoming the first Telugu film released in Poland.

In the year 2002, his debut directorial Nuvve Nuvve has garnered the Nandi Award for Best Feature Film (silver). His subsequent writing and directorial works include, box office hits such as Swayamvaram (1999 film), Samudram (1999), Chiru Navvutho (2000), Nuvvu Naaku Nachav (2001), Manmadhudu (2002), Malliswari (2004), Jai Chiranjeeva (2004), Athadu (2005), Jalsa (2008), Khaleja(2010),Julai (2012), Attarintiki Daredi (2013), S/O Satyamurthy (2015), A Aa (2016) Aravinda Sametha Veera Raghava (2018) and Ala Vaikunthapurramuloo (2020). Srinivas has garnered seven State Nandi Awards, and two Filmfare Award for Best Director – Telugu awards for directing Athadu and Attarintiki Daredi. In 2015 he received the B. N. Reddy National Award for contribution to Indian cinema.

Trivikram Srinivas (born Akella Naga Srinivasa Sarma) is an Indian film screenwriter, dialogue writer, advertising and film director known for his works exclusively in Telugu cinema. Trivikram's craft is known for its high dose of comedy, fast-paced repartee, farcical situations, escapist themes, and comedy thriller plot lines involving action, emotion, courtship, family and marriage. In the year 2000, he wrote dialogues for Nuvve Kavali, which won the National Film Award for Best Feature Film in Telugu for that year. He is popularly known as Maatala Maantrikudu (Wizard of Words) & Guruji in the Telugu Film Industry.