Subliminal

In 2006 Subliminal collaborated with countertenor David D'Or for Koahsong "Ten Koah" ("Give Me Strength") on Subliminal's hip hop album, Just When You Thought it Was Over.

Through lyrics and concerts, Subliminal and his rap group aim to inspire and encourage a new generation to stand as a unified Israeli nation. At many of his concerts, Subliminal begins by calling to the audience, "Who is proud to be a Zionist in the state of Israel, put your hands in the air! Hell yeah!" Subliminal can be seen at many of his concerts wearing American hip hop clothing and a large Star of David chain necklace. Journalist Joshua Mitnick writes that with Subliminal's patriotic, 2002 chart-topping album "Ha’or v’Ha’tzel" (The Light and the Shadow),

After the outbreak of the Second Intifada in 2000, the two began writing patriotic songs. They became known as creators of "Zionist hip-hop", a label still applied to them. In further contrast to the generally rebellious "outlaw" nature of most hip-hop, they also praise army service and eschew drugs and smoking.

In 1995 the two began performing in Israeli clubs geared toward a hip-hop audience, wearing baggy clothes and gold chains. They quickly developed a following among the nation's youth, and soon put out their first album, "The Light From Zion".

Ya'akov "Kobi" Shimoni (Hebrew: יעקב "קובי" שמעוני, born November 13, 1979), generally known by his stage name Subliminal (Hebrew: סאבלימינל ‎), is an Israeli rapper, singer and record producer.

Subliminal uses hip hop to identify with and inspire Israeli teenagers through a new, global medium. Though the messages in his songs are not new, Israeli teenagers that listen to his music grew up in Israel decades after the establishment of the country. Subliminal and his group attempt to instill a new sense of Zionism to teenagers in the 21st century. He uses hip hop, writing lyrics and portraying images reflective of life in the country, to communicate with teenagers today.