Age, Biography and Wiki

Scott Bedbury is a branding consultant and author who is best known for his work with Nike and Starbucks. He was born on October 3, 1957 in Eugene, Oregon. Bedbury graduated from the University of Oregon in 1979 with a degree in advertising and marketing. He began his career in the advertising industry, working for agencies such as Chiat/Day and Wieden+Kennedy. In 1989, he joined Nike as the company's first vice president of brand management. During his time at Nike, Bedbury helped to create the iconic "Just Do It" campaign and oversaw the company's expansion into international markets. In 1995, Bedbury left Nike to join Starbucks as the company's senior vice president of marketing. During his time at Starbucks, he helped to create the company's iconic "coffeehouse experience" and oversaw the expansion of the company's retail stores. In 2000, Bedbury left Starbucks to become a branding consultant. He has since worked with a variety of companies, including Microsoft, Disney, and Coca-Cola. He is also the author of the book A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. As of 2021, Scott Bedbury's net worth is estimated to be roughly $10 million.

Popular As N/A
Occupation Branding consultant
Age 66 years old
Zodiac Sign Libra
Born 3 October, 1957
Birthday 3 October
Birthplace Eugene, Oregon, U.S.
Nationality United States

We recommend you to check the complete list of Famous People born on 3 October. He is a member of famous with the age 66 years old group.

Scott Bedbury Height, Weight & Measurements

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He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.

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Scott Bedbury Net Worth

His net worth has been growing significantly in 2022-2023. So, how much is Scott Bedbury worth at the age of 66 years old? Scott Bedbury’s income source is mostly from being a successful . He is from United States. We have estimated Scott Bedbury's net worth , money, salary, income, and assets.

Net Worth in 2023 $1 Million - $5 Million
Salary in 2023 Under Review
Net Worth in 2022 Pending
Salary in 2022 Under Review
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Timeline

2012

In 2012, Advertising Age ranked Bedbury in the top ten clients bringing "guts and innovation to the business".

2011

Between 2011 and 2013, Bedbury served as an advisor to Airbnb CEO Brian Chesky.

2002

Bedbury published his first book, A New Brand World in 2002.

1998

Bedbury left Starbucks in 1998 and started his own branding consulting firm, Brandstream.

1995

Bedbury joined Starbucks as its chief marketing officer in 1995 in Seattle, Washington. Bedbury and CEO Howard Schultz worked to transform the company into a global brand. In his first year, Bedbury helped launch the Frappuccino and open Starbucks' first international stores in Japan. Bedbury worked with former Nike and Starbucks insights director Jerome Conlon to create the "Third Place" positioning, which is described as, "not home (1st place) or work (2nd place) it's somewhere in between, a public hang out."

1987

Bedbury began his career with Nike in 1987 as worldwide advertising director. In 1988, Bedbury and Nike's advertising agency, Wieden & Kennedy, launched "Just Do It", a global campaign that helped move the company from distant third to number one. The "Just Do It" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, "repositioning Nike as a meaningful brand to women".

1980

In 1980, Bedbury graduated from the University of Oregon's School of Journalism and Communication (SOJC) with a Bachelor of Science in Journalism. The University of Oregon Alumni Association named him an Outstanding Young Alumnus in 1997.

1957

Scott A. Bedbury (born October 3, 1957) is an American branding consultant. He is CEO of Brandstream, a branding firm, and co-founder and chairman of Upstream Research, an analytics startup. He was Nike's advertising director from 1987–1994, and Starbucks' chief marketing officer from 1995–1998.

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