Joseph Sequenzia

Living in New York City and witnessing the September 11 attacks he had a life changing moment. He quit Draft the next day and began his own pursuit, ultimately founding milk* initially in New York, then moving the agency to Connecticut in 2003.

After a relatively short term of one year, he joined the agency Fusion 5 as creative director. In 1997 he was hired by Cyrk to be the creative director of their newly formed marketing arm based in New York City. There he worked on initiating consumer loyalty programs for Marlboro, FUSA, MasterCard, McDonald's and the Pepsi-Stuff program Additional clients included Howard Schultz, aiding Starbucks in their loyalty program, and forming a new venture with NBA basketball player Shaquille O'Neal called "TWISM" ("the world is mine"). This led to Cyrk being named PROMO magazine's Agency of the Year in 1998.

Joseph Sequenzia (born July 28, 1964) is an American advertising executive and entrepreneur. He is the CEO/owner of milk*, an award winning Connecticut based advertising agency, a board member of the West Chester University Poetry Center, a co-founder of Ashe Collection (a support for Africa group), an advising artist of Evolve the Conversation, an endeavor centered on the arts and conversations surrounding them and owner of milk*media In 2017 Sequenzia founded YUP, a cannabis infused all natural protein bar, which through an acquisition became partners with Acreage, a leading cannabis investment company.