John B. Root

During the 2010s, his business suffered from the rise of free Internet porn and he was forced to downsize his studio and work on much lower budgets than before. He managed, however, to salvage his company and kept making films on a regular basis, while being pessimistic about the future of pornography as an art form.

He has also been one of the first French pornographers to use the Internet. In the early 2000s, he created the website explicite.com (later renamed and expanded as explicite-art.com) which, in the early days of the Internet, one of the most important French porn sites. Over the years, he directed hundreds of videos for his website. For several years during the 2000s he concentrated on gonzo content, as he found the production of feature films to be too difficult and costly. In 2008, he started making scripted features again, directing one each year for Canal+. In 2005, he also started appearing as a performer, mostly in "POV" videos. In 2009, he won the Hot d'or award for best French director.

He has also published in 1999 an autobiographical book, Porno blues, and in 2015 a semi-autobiographical novel, Le Pornographe et le gourou.

He quickly developed in France a reputation as an "intellectual" porn director, and his work was followed positively over the years by cultural magazines such as Les Inrockuptibles and Cahiers du cinéma. He also attracted media attention by speaking out in favor of "quality porn" and insisting that adult films could be a legitimate art form. In 1998, he wrote and open letter to the French Ministry of Culture in which he pleaded that porn should receive public funding like other forms of entertainment. John B. Root is also the producer of the majority of his films. In the course of his career, he has worked with many notable French porn performers, including Liza del Sierra, Lou Charmelle, Coralie Trinh Thi, Karen Lancaume, Ovidie or Angell Summers. His favorite male performer is Titof, whom he considers a close friend and who has played the leading man in many of his feature films.

For several years, he created a series of pornographic CD-ROMs, two of which won the award for best European CD-ROM at the Brussels International Festival of Eroticism. In 1996, he directed for Canal+ his first feature film, Cyberix, which was the first interactive French porn fiction. The next year, he directed Sextet, a more classical feature, which cemented his reputation in the French porn industry. He soon became known for his unusually well-crafted scripts and imagery. His new career, however, caused his wife to divorce him.

During his youth, he had developed a taste for pornography and considered himself a "voyeur". At 35, after several years of marriage, he had a "mid-life crisis". In 1994, as an experiment, he created an interactive pornographic CD-ROM, the first of its kind in France, which was bought and distributed by the French version of Penthouse and met an unexpected success.

Jean Guilloré was born in Chambéry. Both his parents were teachers. He spent part of his childhood and teenage years in Cairo, Egypt, where his family had relocated after 1968. He returned to France in 1976, graduated in film studies and started working as a cameraman for the French national public television. On the side, he wrote children's literature. Several of his novels were successful in their own right during the 1980s and 1990s.

Jean Guilloré, known professionally as John B. Root, is a French director and producer of pornographic films, born on November 28, 1958.