Itthipat Peeradechapan

He is most well known for his product Tao Kae Noi, a fried seaweed snack, which is sold around the Asia-Pacific area. He and his family own 73% of the company and Forbes estimated his wealth at $600 million in 2018.

Itthipat Peeradechapan (Thai: อิทธิพัทธ์ พีระเดชาพันธ์ , RTGS: Itthiphat Phiradechaphan , surname changed from Kulapongvanich (กุลพงษ์วณิชย์ ) in 2012), nicknamed Tob (ต๊อบ ), is a Thai entrepreneur.

In 2004, Itthipat founded Tao Kae Noi (Little Tycoon) Food and Marketing Co., Ltd. The brand sold fried seaweed snacks, which became highly popular among teenagers and officer workers. In December 2015, the company had its initial public offer (IPO) on the Stock Exchange of Thailand, raising 1.8 billion baht. His success has made him popular among business circles and media. The company reported a net profit of 160 million baht in its third quarter in 2017. Itthipat has said he targets revenue of 1 billion U.S. dollars in 7–8 years.

Itthipat Kulapongvanich was born in November 24, 1984 in Thailand to a wealthy Thai Chinese family with interests in the construction industry. He attained his education from kindergarten and elementary at Panapun Wittaya School, high school at St. Francis Xavier School and senior from Suankularb Wittayalai Nonthaburi School. He obtained his bachelor's degree in business administration from the University of the Thai Chamber of Commerce.