Buddy Valastro

In 2018 Valastro partnered with The Pound Bakery, a pet treat manufacturing company to redesign and launch a new line of pet treats. "We wanted to create palatable treats for dogs that are inspired by classic Italian entrees and desserts," said Lexie Berglund, President of The Pound Bakery. Buddy also worked with several other companies to launch a full line of ready-to-use fondant, buttercream icing, and Italian Biscotti cookies under the new brand name Buddy Valastro Foods in 2018.

In 2016 Valastro partnered with Whole Earth Sweetener Co. on a campaign to "Rethink Sweet." According to a press release, "Buddy will serve as the official brand ambassador for the new line of zero- and lower-calorie sweeteners, and will work to help his fans make healthy lifestyle choices, without compromising on taste. Buddy will share his culinary expertise, along with all-new, original and seasonally festive recipes for mouthwatering treats using Whole Earth Sweetener Co. products".

Carlo's Bakery currently has seven locations in New Jersey—Hoboken, Marlton, Morristown, Red Bank, Ridgewood, Wayne, and Westfield. Outside of New Jersey, the bakery operates locations in Philadelphia, Pennsylvania; Bethlehem, Pennsylvania; Westbury and New York, New York; Orlando, Florida; Frisco, Dallas, and The Woodlands, Texas; São Paulo, Brazil; Uncasville, Connecticut; Las Vegas and most recently in Minneapolis, Minnesota. The Lackawanna Factory in nearby Jersey City serves as the corporate office for the business and is used as additional space to create wedding and specialty cakes, and to bake specialty baked goods for shipment across the country.

Valastro launched an event planning and catering company, Buddy V's Events, in June 2014 which specializes in a wide range of catering for corporate and family events.

Until 2014, Valastro resided in East Hanover Township, New Jersey, with his wife Lisa and four children: Sofia Valastro, Bartolo "Buddy" Valastro III, Marco Valastro, and Carlo Valastro. He has four sisters and a stepfather, Sergio. His brother in law is Maurizio Belgiovine. As of 2014, he resided in Montville, New Jersey. On 13 November 2014, Valastro was arrested for driving while intoxicated. His driver's license was suspended for 90 days and he paid a $300 fine.

Valastro is the owner and head baker of Carlo's Bakery, the bakery featured on the TLC show Cake Boss. Carlo's has since opened 17 more bakeries due to the popularity of the show. In January 2012, as a result of the attention that the shop and the TV series had brought to the city of Hoboken, the Hudson Reporter named Valastro as an honorable mention in its list of Hudson County's 50 most influential people.

Valastro began working at his family's business, Carlo's Bakery at age 11, alongside his father. His father died in 1994, when Valastro was 17, and he succeeded him as the new "Cake Boss".

Bartolo "Buddy" Valastro Jr. (born March 3, 1977) is an American baker and reality television personality of Italian heritage. He is the owner of Carlo's Bakery, as well as the face of Buddy V's Ristorante. Valastro is best known as the star of the reality television series Cake Boss, which premiered in April 2009. He has also starred in Kitchen Boss (2011), Next Great Baker (2010), and Buddy's Bakery Rescue (2013).

Valastro was born in Hoboken, New Jersey, to Buddy Valastro Sr., and Mary W. Tubito on March 3, 1977, and grew up in urban Hoboken and Little Ferry, New Jersey. His mother was born in Altamura, Italy, and is the daughter of Italian-American immigrants who moved to New Jersey when she was six years old. His father, Buddy Sr was born in Lipari, Italy. Valastro grew up with four sisters: Grace, Mary, Maddalena and Lisa.