Alexander Proud

In 2020, Proud was accused of sexually harassing members of his female staff.

With photographer Rankin, Proud co-founded the photographic art book publishers Vision On, launching with Rankin’s books Nudes, Snog and CeleBritation, Audrey Hepburn by Bob Willoughby, and over 100 other titles.

Proud served as a judge on Channel 4’s Picture This with photographer Martin Parr of the Magnum Photos photo agency and Brett Rogers of the Photographers' Gallery.

Since 2013, Proud featured as a returning dealer on the Channel 4 series Four Rooms, wherein entrepreneurs and businessmen and women are pitched collectibles from members of the public. Four Rooms won Best Daytime award at 2014's Royal Television Society awards.

In 2008 Proud co-founded the Sony World Photography Award.

In 2004, Proud married journalist and interior designer Danielle Rigby, with whom he has three children. He lives between East Sussex and London.

In the autumn of 1998 Proud founded the photography gallery Proud Central in London’s West End.

On leaving the University of York in 1991 Proud began an apprenticeship with a Japanese art dealer in London before opening his first gallery in 1994 selling rare Japanese prints.

Alexander 'Alex' Proud is a British entrepreneur. He was born in Brighton, on 14 September 1969 and educated at Tonbridge School and then the University of York, where he studied Politics. In 1998 he founded Proud Gallery, the London photography gallery, which has since grown into the Proud Group with two more galleries, a nightclub and three cabaret venues.